MA
IN MASS COMMUNICATIONS
This
programme provides you with the knowledge
and research expertise to address a wide
range of questions in media and communications
such as the changing social uses of media;
media production, organization and control;
issues of management, training and ethics
in media practice; media regulation: comparative
cross-national studies of media; analysis
of media texts; the implications of media
for the knowledge, beliefs and behaviours
of audiences; media technologies; the contribution
of media to economic growth, nation-building,
community development, and individual identify
and well-being.
MA IN NEW MEDIA AND SOCIETY
In
addition to a thorough grounding in the
origins, theoretical development and research
methods used in the study of media and communication
research this programme offers access to
academic knowledge about the history, growth
and development of the internet and other
related wired and wireless technologies,
the different applications to which new
communications technologies have been put,
and their social and psychological impact
upon users and societies. Legal, regulatory
and issues linked to the political economy
of the Internet also form part of the course
content. The programme is international
in perspective, examining global developments,
but also offers more detailed examination
at the local and regional level. It aims
to impart knowledge and encourage reflective
practice in students that has relevance
to their local and regional contexts.
MA IN NEW MEDIA, GOVERNANCE AND DEMOCRACY
This
programme allows you to build on the broad
introduction to media and communication
research and specialize by studying the
developments that have occurred around the
world in the provision of electronic government.
The programme examines the political, economic
and social reasons for the establishment
of e-government and examines online government
developments in the wider context of debates
about e-democracy and the civic engagement
of citizens. The establishment of e-government
is critically examined against the rapid
spread and adoption of new information and
communication technologies (ICTs). The programme
also considers the importance of e-government
in offsetting growing political alienation
and distrust of politicians and governments.
MA IN COMMUNICATIONS, MEDIA AND PUBLIC RELATIONS
The
specialized modules in this programme are
designed for those wishing to acquire detailed
knowledge of the latest research into new
access and journalistic practices and on
the growth, functioning and significance
of PR in contemporary society. Modules will
cover PR and propaganda; ‘spin’ and the
role of public relations in political and
commercial communication; PR and the new
media; media management in time of conflict,
PR and the promotional practices of special
interest groups; NGOs and the news. There
will be opportunities for regional specialization
and a chance to explore PR practices in
a global context.
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